Public Rec Brand

In 2019, I joined Public Rec as the sixth employee and first Creative Director. My goal was to build an internal creative department that would bring all branding, marketing, and production in-house. In tandem with hiring, I build out processes while overseeing creative across all channels including broadcast, digital, direct response, email, social, stores, and direct mail. Over the last four years, the creative team of six took the company from $18MM to $37MM in revenue, attracting our first institutional investor in 2023.