Docu-Series Content
This docu-style content series put story first, focusing on authentic, hard-working people who lived the values of the Marlboro Red Brand. For this campaign, we set out to remind Americans of the real meaning of Labor Day by celebrating masters of their trades. I lead the talent search and embedded with each hero for both on-camera and off camera interviews that fed content across digital and direct mail
Art Director: Jen Meinders - Producer: Zach Day - Director: Neil Pollock
Where Bold Flavor Is
Senior Art Director: Ryan Gilland - Creative Director: Lauren Shandling - Producer: Christ Wurst
For the next chapter, Marlboro Black took to the road, venturing across North America to uncover where bold spirit thrives. From surfing glaciers to snowboarding the Canadian, this series used snack-sized editorial films to inspire people to set out on their own journey to navigate the unknown.